The Season 4 premiere of ‘Succession’ fuels Burberry Bag Searches

The premiere of the 4th season of the “Succession” did not only jump in the ratings, but also in the search engines.

Following a viral scene in which Tom (Matthew Macfadyen) shadows Greg’s (Nicholas Braun) date Bridget, played by Francesca Root-Dodson, searches for the “ridiculously roomy” bag in question have skyrocketed.

During patriarch Logan’s (Brian Cox) sad birthday party, Tom knocks Bridget’s Burberry bag.

“What’s even in there? Flat shoes for the subway? Your lunch pail? I mean, Greg, it’s terrible, says Tom. “It’s huge.” You can take it camping. You can slide it across the floor after banking.

Grayling Yahoo!looking for the official Burberry Medium Title Vintage Check Two-Handle Bag which retail trade At $2,890, it jumped 310 percent, according to Google Trends data from virtual fitting room company 3DLOOK. Subsequent searches for “Burberry handbag” increased by 180 percent, and “Burberry bag” by 25 percent.

“I wouldn’t go so far as to say there’s no such thing as bad advertising, but it shows how showbiz can have a huge impact on consumer trends,” Whitney Cathcart, co-founder and chief commercial officer of 3DLOOK. , he told Yahoo. “Tom’s sharp tongue may have earned Burberry extra sales.” After all, most of us use the subway.”

“Honey and Spice” by Bolu Babalola he tweeted that “Succession” creator Jesse Armstrong told a London audience during a test screening that he asked members of New York’s elite to determine the “most offensive bag a woman could bring to one” for the scene.

“Succession” will end after the current fourth and final season on HBO. Macfayden admitted The Hollywood Reporter that playing Tom was “great therapy” as he himself could be “excruciatingly awkward as Tom and not Matthew”.

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