“Getting her involved was one of the smartest marketing decisions I’ve made in the last 40 years,” AMC CEO Adam Aron said of Kidman.
It feels good to cry tears of joy in a place like this.
According to AMC CEO Adam Aron, the viral AMC ad campaign starring Nicole Kidman may require a follow-up.
“It’s being decided right now. “I don’t know when we’re going to do it — this year or next year,” Aron said Species. “One version has already been written, but whether that’s the one we’re making or not, I don’t know. We all see it together. We will try to meet your expectations when the time comes.”
Academy Award winner Kidman appeared in the commercial, which first debuted in September 2021, and was written by “Captain Phillips” scribe Billy Ray.
Aron continued about working with Kidman: “Glad to hear it. I will share this with you. On June 10, Nicole Kidman will be honored by the American Film Institute and receive her 49th Lifetime Achievement Award. AMC will be the title sponsor of the gala, honoring AMC’s First Lady, Nicole Kidman. Partnering with him was one of the smartest marketing decisions I’ve made in the last 40 years.”
The AMC ad was referenced at the 2023 Oscars and prompted a “Saturday Night Live” parody, which Aron called an “awesome” homage.
“I actually thought our commercial was better than their parody. But I will tell you how I decided whether I liked it or not. If SNL had done this at any other theater chain, would I have been mad? The answer is yes, Aron said. “If they had done that in someone else’s movie theater, I would have lost my mind.”
He added: “Similarly, I don’t know if you watched the Oscars, but the first gag in Jimmy Kimmel’s monologue was to Nicole Kidman, about how she got out of the AMC movie theater. This is the highest compliment we can receive. This means that our advertising has hit the American zeitgeist.
Reflecting on the impact of the AMC ad last year, Kidman revealed that she connected with CEO Aron through “Being the Ricardos” director Jeff Cronenweth.
“I just wanted to support AMC, but he’s a great guy,” Kidman said The playlist the Aaron. “Thinking outside the box and facing the odds. Come on Adam!”
Following the iconic line “heartache feels good in a place like this,” he added: “It’s so true. How true is this? I mean, talk about not feeling alone, sitting in a movie theater with a broken heart, and then you watch something that breaks your heart again and you’re like, “I’m not alone.” Please. This must not go away. You have to go to the movies.”
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