HomeViralKendall Jenner has reportedly signed a sponsorship deal with L’Oreal
Kendall Jenner has reportedly signed a sponsorship deal with L’Oreal
July 19, 2023
Kendall Jenner signed a new megamillion sponsorship contract.
Although she has yet to publicly confirm this, she is believed to be the cosmetics giant’s latest ambassador L’Orealwhose products she wore to the 2023 Met Gala.
In recent days, the company has shared several posts on its Instagram account, teasing the collaboration with the reality star.
Supposedly worth $11 millionsees the deal as a strategic move by L’Oréal to target a younger demographic and increase its social media presence.
Read on to learn more.
Kendall Jenner’s L’Oreal deal is reportedly worth $11 million
Based on The dayJenner has added to her growing list of endorsement deals by becoming an ambassador for L’Oreal.
L’Oréal is renowned for its wide range of beauty and personal care products, spanning skin care, hair care, make-up and fragrances, catering to a variety of preferences and needs.
As for Jenner, her partnership with the brand is reportedly valued at $11 million, although the length of the contract remains unknown. The collaboration joins the list of celebrities who have served as ambassadors for cosmetics giants such as Beyoncé, Scarlett Johansson and Penelope Cruz.
This comes after the beauty mogul was spotted wearing several of L’Oreal’s products at the 2023 Met Gala.
The reality star, who arrived at the event in a sequinned, floor-length sleeve bodysuit by Marc Jacobs, wore the brand’s 24-hour Fresh Wear foundation and Color Riche Intense Volume Matte lipstick.
Brand expert praises L’Oreal for signing Kendall Jenner
A recent report shed light on the possible reasons behind L’Oreal’s signing of Jenner.
The company reportedly did this because they hoped to use the model to attract younger customers to their range.
“This is a great deal and shows that L’Oreal is moving with the times,” said brand expert Nick Ede The day.
She also suggested that signing Jenner is a better way for the brand to gain more traction on social media than bringing in another actress.
“For them to sign a reality star over another actress shows that they recognize the importance of social media,” he added.
Although L’Oreal has teased the signing of a new brand ambassador in several videos on their Instagram account, they have yet to confirm that the new person is Jenner. The reality star also kept quiet about the alleged deal ahead of the upcoming reveal.
Fans are excited about Kendall Jenner’s new deal
Despite the lack of an announcement, fans have already connected the dots and drawn their own conclusions in the comments section of L’Oreal’s posts. Several of them wrote the reality star’s name, while others shared their excitement at the signature.
A post at L’Oreal Instagram page read, “Ssh, our new ambassador has a message to share and it’s worth hearing. Are you ready to meet?”
The company also included a short clip with the post, featuring the voice of a female Jenner suspect.
Another entry a woman in a brown shirt poses, although her face is obscured by the clapper used to control the shoot.
The caption of the post read: “Lights, camera, action! Can you guess who our new L’Oréal Paris ambassador is?
He has worked with leading brands in the past
It remains to be seen how Jenner’s new deal with L’Oreal will stack up against her sister Kylie, who owns Kylie Cosmetics.
The duo has worked together before, their most significant project being the Kylie Cosmetics x Kendall Jenner Collection.
The eight-piece collection, which debuted in mid-2020, featured a variety of makeup products, including a 15-pot eyeshadow palette, various glosses, lip kits, blush, balm, bronzer, and Kylight sticks.
A portion of the profits were donated to an organization dedicated to protecting and protecting the human rights of Black transgender people.
Over the years, Jenner has accumulated a lot of work experience with other leading brands such as Adidas, Tiffany & Co., Longchamp, Calvin Klein, Fendi and Marc Jacobs. From 2015 to 2017, she also collaborated with Estée Lauder as the face of their Estée Edits collection.