Following the arrest of Jonathan Majors on Saturday morning Army Times reported that the US Army had decided to stop airing commercials featuring the actor until the investigation into his alleged assault was completed. The video has also been removed from the army’s official social media channels.
Majors was the face of Army’s new “Be All You Can Be” campaign that launched in March and was a huge presence in CBS’ coverage of the 2023 NCAA basketball tournament. Majors appears as an on-screen narrator who walks battlefields while inviting viewers to the possibility of military involvement.
More ads featuring other spokespeople in similar roles are expected in August, according to the report.
“The U.S. Army is aware of the arrest of Jonathan Majors and we are deeply concerned about the allegations surrounding his arrest,” a spokesperson for the Army Enterprise Marketing Office told Army Times. “While Mr. Majors is innocent until proven guilty, prudence dictates that we pull our ads until the allegations are fully investigated.” IndieWire has reached out to the Army Enterprise Marketing Office for comment.
Majors was arrested on charges of assault, strangulation and harassment in New York on Saturday after an altercation with an unnamed 30-year-old woman. The woman was taken to hospital, but is in stable condition. While the NYPD’s preliminary investigation offered enough evidence to arrest Majors, the actor’s team vehemently denied the allegations.
“Jonathan Majors is completely innocent and demonstrably the victim of an altercation with a woman he knew,” Majors’ criminal defense attorney said in a statement to IndieWire. “We will quickly gather and submit the evidence to the district attorney with the understanding that charges will be dropped soon. This evidence includes video footage of the vehicle where this episode occurred, testimony from the driver and others who saw and heard the episode, and most importantly, two written statements from the woman denying these allegations. All the evidence shows that Mr. Majors is completely innocent and did not abuse her. Unfortunately, this incident happened because this woman was in an emotional crisis, which led to her being taken to the hospital yesterday. The NYPD has a duty to arrest in these situations and that is the only reason Mr. Majors was arrested. We hope to waive these charges soon.”