Emma Heming Willis launches product aimed at brain health

Emma Heming Willis takes her passion for brain health and wellness to the next level!

The wife of Hollywood veteran Bruce Willis has been an advocate for mental health ever since her husband was diagnosed with frontotemporal dementia.

Although Heming did not see this disease coming, she devoted herself to caring for her husband and learning about the disease. Most recently, he used his accumulated knowledge of brain health to launch a critical business.

Emma Heming is launching a new brain health product

She recently launched a new supplement brand to support brain wellness, in line with the former supermodel’s passion. Heming told him the great news about the product Instagram with a picture of him holding the product and a close-up showing the product.

In the caption, Heming announced: “So happy to share a passion project I’ve been working on for the past few years called @maketimewellness. Make Time is a wellness line for busy women. Our supplements support “Your 🧠Brain, 🧘🏽‍♀️Body and 💋Beauty” in that order.

He also stated that a portion of the proceeds from sales would be donated to a charity supporting brain health research, before ending the caption with a reminder of his purpose. She commented: “I am committed to raising my voice for carers and dementia because it is action, education and conversation that makes a difference 🌈💗”

during a conversation with PEOPLE about the brand’s purpose, a former spokesperson for La Senza revealed that brain health is often overlooked. But his view of brain health changed his experience with short-term memory and fogginess.

Explaining her experience, the fashion model said: “My brain was suffering and I felt it. Why focus on the rest of our body when our brain is our greatest asset and the one we need to take care of? I’ve found that when you put your brain first, and when you take care of your brain, your whole body benefits.”

According to the British model, this new project is unique to her, considering her experiences and her husband’s journey as a carer.

“For me, it’s really about connecting with the community and being open and being open about talking about dementia and de-stigmatizing it, that there’s no shame around it. I learn through the process.”

Before her conversation with the news outlet ended, the “British Elle Supermodel” winner shared that she had received expert support.

“I can call an expert and talk to the most incredible doctors,” Hemming said. “So I guess I have a new goal and I’m really excited to share what I’m learning with everyone.” It was as if a fire had been lit. This is my new goal and here I am.”

In March, the mother of two talked about it gets help from dementia expert Teepa Snow as she deals with her husband’s illness.

The British model does not stop standing by her husband

While the cover girl advocates for brain health and caregivers, some fans have accused the “Die Hard” actor of using his illness to gain the spotlight for himself. However, Heming addressed the allegations, highlighted to not stop talking.

She took to Instagram to let the world know that she doesn’t condone her efforts for her husband. In the published video, she was seen in a blue top, her brown curls falling on her shoulders. The former runway star went for a makeup-free face and added animal print glasses.

The 44-year-old began her message by saying: “Just saw something about getting my five minutes which is great. Which means you’re listening,” continued the Maltese native. “So I’m going to take my five minutes and turn it into ten because I’m always going to stand by my husband.”

The media personality added that as long as she has a platform, she will forever raise awareness of frontotemporal dementia. He also said he planned his attendance to recognize carers, whom he praised as “unsung heroes”.

Willis stated that regardless of the criticism, he will not be silenced. He said, “I’m going to turn my grief, my anger, my sadness, and I’m going to make something good around something that seems less.”

As for those who accused him of seeking the spotlight, Willis’ wife had a leaving letter. He said, “Watch this space, because I’m not here to play.”