Elon Musk announced a major overhaul of the Twitter Bird logo

CEO of Twitter, Elon Musksurprised users after announcing a major logo redesign, replacing the bird with a bold X to align with the company’s new name, X Corp. The rebrand is part of Musk’s vision to develop a “super app” similar to China’s WeChat.

Users received mixed reactions, with some criticizing the decision and questioning its impact on brand awareness. The changes coincide with declining advertising revenue since Musk took over, and the platform is facing significant debt.

Read on to learn more.

Elon Musk has revealed plans to change the Twitter logo

Musk surprised Twitter users by announcing a major overhaul of the social media platform. In a series of posts early Sunday morning, Musk revealed his plan to replace Twitter’s famous bird logo with a bold X.

And soon we will say goodbye to the twitter brand and gradually to all the birds

— Elon Musk (@elonmusk) July 23, 2023

In his tweet, he wrote“And soon we will say goodbye to the Twitter brand and gradually to all the birds.” In the second tweet, the billionaire he added“If they post a good enough X logo, we’ll go live tomorrow.”

Since Musk took control of Twitter in October 2022, the social media platform has undergone several major transformations. One major change is changing the company’s name to X Corp, which is in line with Musk’s vision to create a “super app” similar to China’s WeChat.

Users react to Twitter logo changes

Following the announcement of the proposed logo change, Twitter users shared their differing opinions. One person called the decision a “horrible, short-sighted business decision.”

Another critic questioned Musk’s wisdom, calling him “ignorant” for risking the brand’s cultural significance. “How can the richest man in the world be so clueless that he is ready to destroy a brand with cultural weight? As if Coca-Cola would one day adopt the ‘S’ as its name,” they say questioned.

A third user pointed out the risk of discarding 17 years of brand awareness and questioned the practicality of searching for “X”. stated“You’d be a fool to throw away the brand awareness you’ve built up over the last 17 years just because you can. Even people who don’t use Twitter know what Twitter is… Good luck with your search for “X” as well. Many search algorithms use trigrams (3-letter tokens).

One user humorously expressed concern about the wasted blue frosting on Twitter-themed cakes. They said“You could wait a bit as I wanted to bake a Twitter themed cupcake this weekend but haven’t had time to get the ingredients so I might have to do it next week but I won’t be bothered if the brand disappears and all the blue frosting goes to waste.”

Elon Musk limits tweets and DMs

Earlier this month, Musk announced new restrictions on Twitter usage. Verified accounts are limited to reading 6,000 posts per day, while unverified accounts are limited to 600 posts per day.

In a tweet, Musk described the measures as temporary, put in place to prevent data theft that has adversely affected the experience of normal users on the platform. “They stole so much data that it degraded the service for normal users!” he explained.

In addition, Twitter changed its direct messaging settings last week to allow paying users to only allow messages from other verified users to combat spam. The social network will now also introduce a daily limit on the number of DMs that can be sent by verified users.

Twitter’s ad revenue falls after Elon Musk

Based on BBC newssince Musk bought Twitter for $44 billion in October, the social media platform’s ad revenue has dropped significantly, losing nearly half of its revenue.

Tesla’s CEO expressed disappointment with the expected sales growth for June, although he cited a more “promising” outlook for July. In a tweet, he explained: “Positive cash flow must be achieved before we have the luxury of anything else.”

However, Twitter is currently burdened by a heavy debt load, and its cash flow remains negative. Musk did not specify a time frame for the 50% drop in ad revenue.

Chief Investment Officer Lucy Coutts believes Musk has the potential to turn Twitter around, but it may take more time. “Unfortunately, however, it has $13 billion in debt to pay off by the end of July, so we could see more pressure on Tesla stock if it has to sell more of its stake in the company,” he noted.